Have you heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in several popular search engines like google? It is likely you wondered just what it would take that you can reach that elusive #1 spot in the search engine result pages (SERPs). Search Engine Optimization (SEO) plays a vital role in making sure your company gets the ideal internet search engine ranking, which can cause increased sales for the online company.
Seo is the process of modifying web site content and meta-information to enhance the search engine ranking in the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and outline meta-tags), plus the internal (links between pages about the same site) and external (links between pages on different sites) link structure of a website.
Impact of High Internet Search Engine Rank on Sales
Internet market research estimates that between 70% and 90% of online shoppers use search engine listings to discover a specific services or products. Let’s examine factors that influence sales to discover how chesapeake seo services can improve your revenues.
Three metrics are needed to forecast online sales: the normal ticket, the conversion rate, and the amount of site traffic:
* The typical ticket is the money spent from a customer over a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands), while bookstores have low average tickets (tens of dollars).
* Website traffic is measured by the number of site visitors, typically expressed as the amount of page views monthly.
* Conversion rates are the amount of sales divided by the amount of page views per month, expressed being a percentage.
Let’s have a look at one example. The Best Taupe Widget (UTW) store has a average ticket of $25, a conversion rate of 2%, and gets 5,000 page views a month. The estimated monthly sales are $2,500 ($25 average ticket * .02 conversion rate expressed like a decimal * 5,000 page views per month). Achieving a very high search engine rank will heighten the variety of page views, and for that reason increase sales. In this particular example, if traffic doubles to 10,000 page views monthly, UTW’s monthly sales should (approximately) double as well (to $5,000).
Take into account that an increased internet search engine rank will produce a measurable surge in traffic only if you find significant marketplace interest in taupe widgets and your web site appears within the first thirty search results.
However, search engine optimisation is not really gonna produce measurable results if there is almost no requirement for taupe widgets. The #1 spot in search engine result pages is not really particularly impressive if perhaps two people hunt for “taupe widgets” monthly.
Role of Keywords in Search Engine Optimization
Keywords are words or phrases users provide to look engines to locate information. Search engine listings examine page content to determine whether a particular page is relevant for the search word or phrase. Thus, effective keyword selection is amongst the cornerstones of search engine optimization.
Each keyword is observed as supply (amount of search engine result pages) and demand (variety of searches). The most effective way to improve google search rank would be to select keywords that have favorable supply-demand characteristics; which is, ones with a relatively high demand along with a relatively low supply. It is more difficult to improve the major search engines position of the page on a high supply, competitive keyword.
Good keywords needs to be connected to your products or services line, as well as your type of business. A #1 rank for “navy widgets” is worthless when you sell taupe widgets exclusively. A prospective customer will discover your page, quickly discover that you don’t sell any navy widgets, and promptly go elsewhere. In place, the conversion rate for irrelevant google search hits is very close to zero.
Choosing a set of target keywords is step one in search engine marketing. The second step is utilizing them within your body, title, headings, and meta-tags of the page.
Include the target keywords within the text in the page. Don’t go crazy, though — the keywords should fit smoothly in to the surrounding text. Search engine listings use several solutions to detect excessive keyword density, or too many keywords stuffed into almost no supporting text, and definately will decrease the rank accordingly. A page has a lot of chespeake should they hinder the overall flow of your text over a page and appear to be glaringly unnatural
The title tag should contain information that describes the page. If you do not operate a multi-national conglomerate that is certainly already a household name, your company’s name is not really a descriptive title. Most search engines like google utilize the title tag because the first line of your listing in the major search engines result pages. Aim to make your title tag say “click me” to a prospective customer. “Superior taupe widgets – 50% off every day” is a great page title, while “Ultimate Taupe Widgets, Inc.” is not really.
Incorporate keywords to the headings about the page, in addition to into emphasized sections (bold or large text). Although search engines like yahoo are de-emphasizing descriptive meta-tags, include keywords in them nevertheless. The description meta-tag must have a precise description of your own page, along with the keywords meta-tag should contain a collection of keywords (separated by commas) that list key concepts mentioned on the page.